Why Businesses Need To Embrace Digital Technology Marketing Practices

If you are in business you probably have a website, and you may have even dabbled in such marketing techniques as SEO, advanced web design and various ideas that have come about with all of the new technology. You can learn about SEO here.

It is important to remember that the goal is to get your brand out into the marketplace where all of your customers and potential customers are. And that place is on their mobile devices, social media, and to have all of that activity point back to your website.

That is not to say that a good SEO (Search Engine Optimization) procedure won’t work, because it can work very well, but in these days there needs to be additional work going on in conjunction with SEO in order to make it work properly.

For example, it is estimated that roughly 60 to 70 percent of all internet searches are being done with mobile devices rather than on a desktop or a laptop computer. It is just a fact, mobile devices are more convenient for the consumer, and the devices are always with them.

Mobile devices such as smart phones, tablets and iPads are really mobile computers, and that is where the action. Do you know if your website is optimized for mobile devices? If not, then you are missing out on huge chunks of business because your audience may not even be finding you at all. We actually recommend an Australian SEO agency who are experts in SEO Brisbane. Here is a link to their website.

People are into quick results, and if you run a toy business, many of your customers to be will be out and about and decide that this would be a good time to buy that birthday gift for the grandson, so they do a search on their smart phone and get a list of nearby stores. You might be the closest store, but you will need to be showing up on their search results, or the business goes elsewhere.

People are also excited about fun ways to shop, and that means that puzzles, coupons and contests are things that they enjoy doing. Put a QR code or a discount coupon on the mobile site so they can get a discount when they come in to your store. That is one way of attracting new customers and to build your brand. SEO web design is also really important to make sure your website is built properly from the ground up.

Is you website up to date in its organization, its use of keywords, and is it made so people can work through it easily. If this is where they will eventually wind up, it will need to be simple, but very full of content and informative.


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